Cold Market vs Warm Market. Social Media vs Google Ads. Direct Invite vs Passive Marketing. Live Video vs Recorded.
The methods for advertising and promoting your business are growing everyday and this affects everyone differently. Some people love split testing and using various mediums for different market segments and some prefer to stick with one method over all others.
But if there’s one choice that’s becoming abundantly clear in network marketing and it’s the choice between Cold Market and Warm Market.
I think many of us have gotten very confused here. It’s not Cold vs Warm, or Direct vs Passive.
It’s all of them.
While, you may prefer to choose between one or another, when you first get started, you should be talking to everyone you can. Even if it’s only to help you hone your message.
Not only that, but if your goal is to help people with your business, shouldn’t you initially at least, be sharing your business and your products with as many people as you can, including the ones you love.
Focusing exclusively on cold market has lots of merit, but let’s get you started in a manner that is simple, easy and most importantly duplicatable.
So let’s try a strategy I love. The warm market launch party list.
The great thing about this strategy is that, you can use it if, you are new, you have a few, or you’re already growing a team.
Set Your Warm Market On Fire.
For this event, we’re going to renew your connection with people you already know and love.
What follows is a simple system you can use to kick start a new surge in your own personal sponsoring or to help train your new people. We’re going back to Network Marketing 101. We’re making a list.
The target is to identify 50 people to create a launch party invite list. And we’re going to do that in 5 blocks of 10. We’re going to imagine that we’re creating a list of smart, interesting and powerful people to invite to a full blown launch party.
First start with a pen and some paper. Though you will use your phone to access your phone contacts and social media lists, you will get a much better result when you physically write the names down.
The rules of this list building excercise are simple:
- You cannot include in your list, someone that is already a distributor in your team.
- Once someone is included in one of the lists, they cannot be duplicated to another list. You want to end up with 50 separate people or couples.
So let’s start our five lists of ten.
- For our first list, Write down 10 people/couples, you would invite to your wedding, if you were getting married tomorrow.
- Who are the smartest business people/couples you’d want to help you, if you were starting a brand new project tomorrow? These business heavyweights go in your second list.
- If you were going to host a balls to the wall, all out party that people would talk about for years, which 10 people/couples would you invite?
- You get invited to take 10 people/couples on an all expenses paid holiday, to anywhere in the world for as long as you want. Which 10 people would you take? Would they look better in a bikini or a snow outfit? LMAO
- The last list is getting harder because you’ve already got lots of cool people in your other 4 lists. Who would you absolutely love to invite, if you hosted dinner for 10 people who are all very interesting, no matter what they do in life?
It’s a pretty simple excercise, but you’ll find if you sit down and do it, in the order I posted, you’ll find that you have a very powerful marketing list to start working with.
Contact everyone on your new warm market list in the next 7 days and start a conversation. You don’t have to direct invite them straight away but watch what happens with these people, over time because you take this one action.
Invite two active, up and comers from each of your legs to a training session. It doesn’t matter if they’re new or have a good team already. Do this list building excercise with them and issue the challenge set above.
Watch the new growth that happens as people who thought they’d run out of names, start reaching out to this new list with a slightly varied focus.
Good Luck. Is this helpful? Will it help your business? Tell me in the comments below.