My 4 Step Social Media Strategy For Network Marketers


This business doesn't need to be as stressful as some people make it.

This business doesn’t need to be as stressful as some people make it.

Sometimes, it just seems like there’s so much to do.

Before you even start thinking about your business, there’s your regular career, your family needs and somewhere in there, you may need a shower and to put on some pants.

I used to write these big To Do lists of things, I needed to do each day to move my business forward and it would sometimes get so overwhelming that I’d bin the whole lot completely.

Sometimes it would knock me so far off track that I often used to wonder if I was coming back. I love Network Marketing and I love using social media to help me build my business, but I needed to find a way to do it all that fitted in with my life.

Here’s a way I discovered that helps me structure my day.


It’s a requirement of success of the modern age, that we be constantly feeding our brain. This might be formal education, or more informal lessons, we might find in a book, an audio, or on the internet.

In order to ensure that I was always getting my education, I moved it to priority number 1 and spend at least an hour each morning, usually before I get out of bed, reading blogs, business publications and watching YouTube videos around the themes that are relevant to my niche.


The daily routine of self education, usually results in me finding interesting lessons that I can share in my Facebook group, on my page, or profile, or it may have value on one or more of my other social media profiles.

There is no requirement to be the font of all knowledge, in order to be successful, you merely need to add more value to the lives of the niche you’ve chosen to serve.

Video’s, blog posts, memes, news articles. All could be valuable, if they fit your niche.


I love blogging, and making videos but the reality is, is that I find it hard to be consistent with these. Sometimes, I just don’t feel passionately enough about anything on any given day to create something new.

On the days I do, it’s electrifying to birth a new mini-project onto a suitable platform.

On the other days, I’ve found I can add just as much value by creating a meme or pic, with software such as Canva or PicMonkey. Creating value for your niche, doesn’t always have to be written or highly choreographed. It just needs to be valuable.


In my opinion, this is the most important of all the 4 steps.

Penetrate, is about going deep on your relationship building and can be everything from, holding a skype or zoom meeting. It might be meeting a friend for a coffee. It might be showing a new prospect through your product range. It might even be as simple as thanking everyone for liking your posts.

The great thing about the Penetrate step is you can fit it into your day. No matter how much time you have or don’t have, you can always find a way to build stronger relationships with people in your tribe, whether they’re in your business or not.

I do mine, most of the day, and then stop when my kids get home from school and start again when they go to bed.


Social Media, is a great tool for us network marketers, but the strength is in the Depth of the relationships we build not the number of people we spam our opportunity link to.

If this has been helpful to you please consider sharing with your team and subscribing to my blog.

And remember, if you’re looking for help to build your business, just reach out.

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